Order ahead and earn rewards.
Frutta Bowls
I led the design of an iOS and Android application for Frutta Bowls, a cafe chain with 40+ locations. It is currently live on the App Store and has a 4.9 star rating from 1.7K+ reviewers!
While working on the Agency Design Team at LevelUp (now Grubhub), I led the design of a custom branded iOS and Android application for Frutta Bowls, a cafe chain with over 40 locations across the US.
Timeline 2 months
Tools Sketch, Zeplin
Role UI Designer
INTRODUCTION
Stay Fresh. Think Healthy. Eat Frutta.
Frutta Bowls is a rapidly growing superfoods cafe, serving healthy options including acai, pitaya, kale, and oatmeal bowls, as well as smoothies, and assorted nutritious snacks. The business values customer relationships greatly, and as they continue to expand, it is important for them to maintain these connections.
How can we create a mobile experience that increases customer retention, introduces brand loyalty, and improves overall revenue?
We collaborated with Frutta Bowls to determine what features they wanted to prioritize and incorporate into the app, taking into account the budget and timeline. My responsibility as the lead designer for this project was to implement a consistent visual language across all client deliverables.
THE PROBLEM
Customer retention is not as high as it could be
Lack of digital app
With present day consumers spending so much time on their phones, having restaurant information and services on a mobile platform is beneficial.
No loyalty system
Customers would be more inclined to return to the restaurant if they had an incentive, such as the opportunity to save money on their order.
Customers are unsure about where they can visit Frutta Bowls
Features within a custom app would make it easy to communicate store locations based on where the user is.
No easy way to find discounts
Having one place for all discount and rewards related information would be helpful for customers.
DEFINING THE USERS
The primary users are the customers
The main users of the app will be Frutta Bowls customers– they will have the ability to create an account, order ahead, pay through their phone, collect rewards points, and receive exclusive discounts.
The secondary users are the restaurant owners
The secondary users of the app work for the Frutta Bowls chain. They will need to update the app with rewards campaigns and carousel images, and ensure all of their locations are represented on the platform.
DESIGN SOLUTION
Offering health and convenience at the click of a button
Frutta Bowls’ branding was incorporated throughout the app, and all supporting marketing materials. I designed various custom elements, including the icons seen on the home, rewards, and locations screens .
Find the Nearest Frutta
Get directions to, order ahead at, or contact any location with just a few taps.
Earn Rewards
As customers earn more points by making purchases, more of the colorful acai bowl is unveiled. This visual representation of progression motivates customers to continue ordering at Frutta.
Join the Community
Before and after logging into the app, users are exposed to appetizing Frutta Bowls imagery.
Order Ahead
Skip the line by ordering ahead, and picking up on the go– this feature is called to attention through a full-width ORDER NOW button on the home page.
Scan to pay
Customers can use their phones to pay by holding the QR code up to a scanner. There’s no need to take out a wallet or provide any signatures, as all payment is taken care of through the app.
RESULTS
Customers are extremely satisfied with the final product!
4.9
star App Store rating
1.7k+
App Store reviewers
5k+
Google Play Store downloads
The Frutta Bowls app went live in 2019, and has been extremely successful! It has a 4.9 star rating on the App Store, and 5K+ downloads on the Google Play Store. In the past year, customers have had positive experiences with the app, improving their relationship with the cafe chain.
“App is sleek and user friendly! Order ahead feature is awesome especially when I’m in a rush or with my little ones! Bowls are amazing and can’t go wrong with the Brovcado toast. Well done Frutta, app came out great 🙌🏻”
– Frutta Bowls iOS App User
“I LOVE this new Frutta Bowls app! It’s easy to navigate and looks fantastic!”
– Frutta Bowls iOS App User
Learning Takeaways
This experience was my first time working in industry– the amount I learned in just 6 months is remarkable. I worked with a great team of designers, who helped me become comfortable with asking for help, being confident in my designs, and breaking out of my comfort zone at the workplace. Taking on my own client was a huge responsibility, and I definitely suffered from imposter syndrome at first. However, with the guidance of my colleagues, I navigated through the process successfully. I am thankful to have had this opportunity to experience working in tech during the early stages of my design education.
